SMART Session #5 | Branding Inside and Out

Back by popular demand, Matt Monte returns to help you step back and gain real perspective on your brand — what it stands for, how it’s perceived, and where it’s headed.

He’ll guide you in building clear, compelling messaging rooted in that brand, explore smart considerations for place and placement, and walk you through defining and monitoring the key performance indicators that actually matter.

Matt has worked in sales and marketing since 1997, and supports his team of writers, designers, and developers in generating high level branding for businesses across the U.S. Educated in engineering, communications, and theater, he has substantial expertise in product development and industrial marketing.

He often focuses on product naming, business storytelling, and photo/video.