SMART Workshop#12 | Marketing Bootcamp

Close the gaps in your marketing and strengthen your brand and messaging. We work with you to bootstrap your way to improved communication through a series of activities, including core concepts like segmentation, targeting, and placement. In the four hour bootcamp, we'll cover product strategy, place and convenience, price decisions, and promotional image choices. Each business will be challenged to finish the workshop with actionable plans and a blueprint for their specific business.

Take Aways

In just a few hours, you'll walk out with:

• Methods to identity the most profitable buyers
• Evaluating your brand assets
• Prioritizing marketing activities to reach customers
• A framework for actionable tasks captured in a workbook format
• Simple ways to conduct market research
• An approach for establishing product and service prices
• A defined truth table for your business communication
• We will confront core marketing questions, such as:
  • How and when does your customer make the decision to buy?
  • What constitutes convenience to them?
  • How to build continuous feedback into your communications?
  • How do your marketing assets compare to the competition?
  • What role does Google search play and how to improve it?

Matt has worked in sales and marketing since 1997, and supports his team of writers, designers, and developers in generating high level branding for businesses across the U.S. Educated in engineering, communications, and theater, he has substantial expertise in product development and industrial marketing. He often focuses on product naming, business storytelling, and photo/video.